Princess Engelbrecht "Video: Shedding the Utopian Moment"

Martha Rosler discusses the history of modern art and how it coincides with the technological advancements of our society. She states the different perspectives on video art and what is expected of it. And how video has allowed art to reach beyond the middle class. Video art was first used by the upper/middle class to spread their ideology throughout the country and beyond their class to the workers. As television and video became more attainable, so did the art of video. However the masses did not view t.v. as an art form but more as a vehichle of communication and information. So the aspect of art in media was lost. the political world took advantage of media to propangandi the masses with american ideals. Art came out of the technological age as artists began exploring the process, meaning and image of video. Since the majority view tv and video as information they tend to believe everthing they see. so when news shows or other programs show things that are untrue or make believe, the masses will beileve it. so i believe martha writes about the use of video with a subtle sense of caution for those who plan to produce video art to understand the power of easy marketability that video production allows.